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Consumers are wanting more ‘all natural’ food products. In the top 10 ingredients that Australians seek to avoid, over half of them are additives.

Over the last 10 years I have spent countless hours researching products and their ingredients.

I have found that well meaning manufacturers are often unaware of what is in each of the ingredients that are buying from suppliers.

Manufacturers are sold these products as being “all natural” as clean labelling has established itself as a major food trend in the food industry.  These simple and clean sounding ingredients don’t always deliver on those promises.

Consumers are seeking manufacturers to be transparent with their ingredients.

Additive Free Kids is able to consult to manufacturers to help them determine whether their supply of ‘clean label’ ingredients are actually additive free.