Find out more about our Additive Free Kids Licensing

Small and independent retailers are finding it hard to differentiate themselves from the major supermarket chains and are looking for ways to stay relevant to their customers.

Consumers are tired of being told what not to eat, they are seeking constructive guidance to avoid the confusion and overwhelm.  Australian consumers want to avoid additives but don’t have the time / knowledge to make informed choices.

Retailers are able to designate products in their store as additive free by licensing the Additive Free Kids endorsed logo.

Customers will instantly recognise, know and trust that additive free products / brands have been reviewed according to stringent requirements and assisting them with their purchasing decisions. Retailers that have licensed the logo will be listed on the Additive Free Kids website.