Best Cereal to buy
All the hard work is done with our unbiased expert review.
Cereal products researched,
reviewed and ranked:
Unlock the expert review and more:
Reviews and ratings you can trust
Easy shopping database to compare products
Access to supermarket shopping database
Private supportive community group
Independently reviewed by your Additive free expert.
All the hard work and research done for you.
Find the best product for you.
Frankie your consumer protection advocate researches, rates and reviews on your behalf. Rankings are based on the extent to which products contain:
Ultra processed ingredients
Frankie gives each product an AFK score based on:
Real ingredients are those that are whole foods that haven’t been processed or very minimally. Think seeds, fruits, vegetables, nuts. Minimally processed foods are those that have only had inedible parts removed, have been dried, crushed, ground, roasted, boiled, pasteurised etc.
Ultra processed ingredients
These ingredients are usually derived from foods and additives. Very little real ingredients are left intact. These ingredients can be extracts, derived from further processing such as hydrogenation, hydrolisation etc.
These include colours, preservatives, antioxidants and stabilisers, emulsifiers, flavour enhancers, non sugar sweeteners, firming agents, bulking agents, anti caking agents, glazing agents and humectants.
Read what our Additive Free
Advocates have to say:
What I love about the Membership is the Product Reviews – allows for more informed choice when shopping especially where things may be hidden or disguised that i hadn’t known about and then the discussions in the FB Group around recipes to share on that product.
I absolutely love the product reviews – it’s like we are working towards our very own Frankie-endorsed pantry. And it’s awesome to be able to vote on what will be the next product to be reviewed.
Oh it’s so hard to choose my favourite feature of Additive Free Advocates. I’ve so many favourites but if I’m forced to choose one it would be the product reviews as its always an eye opener and so much useful knowledge to gain from it. I love that all the hard work has been done for us so we can easily support the Manufactures who care about our health over profit.
Frequently Asked Questions
What brands does Frankie review?
Frankie reviews the products voted on and submitted by the Additive Free Advocates. This ensures there is a wide range of products for wherever you are at on your additive free journey. Frankie is happy to review any brand submitted by an Additive Free Advocate.
How does Frankie pick products to review?
The Additive Free Advocates are polled monthly to see which product category they would like reviewed next. Frankie’s priority is to review products that are used by the Additive Free Advocates. Usually this is a great representation of products you’ll see on supermarket shelves.