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How to get started on your Additive Free Journey for additive free kids!

Adviser to Asia Pacific Anti Additive Association and seen in….

Your Consumer Protection Advocate

It is with great honour and pride that I represented the AFK Community at the Consumer Protection WA Awards and accepted the prized Rona Okely Award.
Receiving this award was lovely external recognition for our grass roots movement and all that we stand for.
Collectively, we advocate for the most vulnerable – our children, so that parents can be made aware of the harmful impact additives can have on our children’s long term health and / or behaviour…

Ways we can get started together…


 1. RESET your pantry

Remove the overwhelm moving to additive free.

Fast track your journey with our 6 week group coaching course.


 2. Join our
AFK Community

Join thousands of other families just like yours on the same journey, receiving support direct to their inbox.

 3. Additive Free Advocates

Become an Advocate and get access to exclusive monthly product reviews, supermarket shopping database, recipes and more

Ready to RESET but feeling overwhelmed, frustrated and confused?

About Frankie – Director of Additive Free Kids

I am an additive free food coach and consultant.  I work in the health and wellness industry.   I specialise in helping families who want to live a healthy lifestyle.  

I work best with parents who want to eliminate additives from their children’s diets in order to improve their health or behaviour.

As a mother of 5 boys, I know first hand how difficult it can be to ensure our children’s diets are healthy and how easy it is to be impacted by today’s modern foods.



After experiencing first-hand the negative impact of additives with my boys and resolving our health issues:

gastrointestinal ailments
hives and rashes
and behavioural problems (hyperactivity, aggressiveness)

I knew that I needed to help other families achieve the same change in their families.

I have found as a result of working with families that the three main challenges families face are they don’t know where to start, they are feeling overwhelmed by the change and they are time poor.

To solve these problems, Additive Free Kids offers advice, training programs and mentoring services.

I am on a mission to ensure that every family has access to additive free food, any time, anywhere.  I believe we all have a right to know what is in our food. Our kids are our most vulnerable.  

I have a reputation for restoring peace and calm to families.  

Read more about my story.

The results our additive free clients are getting

Read what our calm additive free
clients  have to say

"My son had challenging behaviour, he had become pushy, threw things, screaming fits, attitude. I was anxious about his behaviour and at my wits end and didn't look forward to going out and about with him. I had had enough, it all seemed too much. I would often be cranky and yelled too often as he wouldn't listen. Now he's a different little boy. He can still be silly but in a different way. There's no aggression towards anyone and I can't explain how much of a relief that is. I am now more relaxed and confident when telling others how much this has helped us as a family. Everyone is so much happier. Francine is a wealth of knowledge. Having her on board with us on this journey has been an absolute lifesaver. We could never have changed as much as we have without Francine. There are so many additives that I didn't realise were additives and would've thought they were safe for our diet. So glad we found you Francine, I hope you're proud of what you have done for us and other families."
Emma C
Mother of 1
This person has changed our lives. My son was having trouble concentrating and focusing. This is why I searched for help. The paediatrician and psychologist could find nothing, no diagnosis, nothing...but I knew there was something to be corrected. Our family didn't eat a lot of 'junk food', no juice, maccas or soft drink. We don't eat a lot of crap...or so I thought. There are so many additives in everything. We have just completed our 8 week additive free mentoring program. So much learnt. So much gained. Great differences we have seen. So excited to start school this week! So many 'healthy' foods are no longer part of our household. Lots of new tasty replacements though. Thank you so much to Francine Bell from Additive Free Kids.
Kelli K
Mother of 1
"I have 3 children, one with so many behavioural issues plus asthma, eczema and chronic tummy pain/diarrhoea. We ate what I thought were healthy foods, but after starting with Additive Free Kids, I realised how many additives are in almost everything! 6 weeks into the additive free diet and his diarrhoea/tummy pain/eczema/reflux symptoms resolved. I can't believe the difference in my boy, he is so much calmer, he actually wants to play with other kids now, he falls asleep easily and he is healthy. We couldn't be happier!"
Catherine Vincent
Mother of 3
“My daughter was having trouble at school she was finding it hard to sit still and listen. She was also having trouble at home going to sleep at bedtime. My husband and I decided a diet change would be the first thing to try. We did a Google search and decided to start by taking all of the additives out of her diet. When I started to investigate what additives were bad I found the task ahead very daunting. Thankfully after an internet search I came across Additive Free Kids and messaged them via Facebook for some help. I was so pleased with the help as it made my task less daunting and I felt more confident. We successfully removed most additives from our daughter’s diet. After a couple of weeks we saw a massive improvement, our daughter was able to go to bed and go straight to sleep which was brilliant. She is now achieving well at school and being praised and getting lots of rewards. This has been a complete turnaround in comparison to last year and I am looking forward to hearing about the difference at parents evening. Now I know what I know about additives and the effects on health and behaviour I want to tell everyone about it as I believe all children should have additives taken out of their food.
Nic Hancock
Mother of 2
We found that changing to additive free initially was tough for the first week but then it gets HEAPS easier, we are getting quicker and quicker! It really is a matter of different choices for the same food. After moving to Additive Free, we can positively now say we are seeing a difference. The school reports that were done recently do not resemble the child with the same name! Our little miss is participating in class, comprehending, responsive – gee whiz the list goes on! Of course she is till delayed, that may not change with diet, but what has changed is her willingness and ability to learn! We have been amazed at how well the girls have adapted to the change. I never thought I would be the one to say it…but what our kids eat REALLY does make a difference! I am finding myself shouting out to the world how good it is to be additive free! Francine was instrumental to kick starting our Additive Free journey! I loved the suggestions that Francine provided our journey. They were easy and things I could work with and implement straight away. This consultation has changed our eating habits, our health and our children’s behaviour. Thank you for your help, it’s very much appreciated! Many, many and more thanks to you!
Trish Jones
Mother of 2
I began this journey not knowing what I may find, not knowing what to do or where to go as I refuse to believe that medication and labels for children are the answer. Francine and I were into my cupboard, fridge and freezer looking at all the things that are in our house. I was totally amazed at what additives were in our everyday food. Francine’s depth of knowledge is amazing and she gave me the tools to figure out the mumbo jumbo on the labelling as well! There are great alternatives we have found to even our most favourite items. Francine is helpful and very generous with her knowledge and passion for smart, healthy foods. Thanks a million!”
Katherine Riley
Mother of 4 and passionate foodie
My journey to being additive free started a few months ago when I felt I had literally exhausted every other possible option. I was running out of options and didn’t know what to do until I happened to talk to Francine. She started me thinking that it might be what he’s putting into his body that is causing some of the problems. At first the task of taking additives out of our diet seemed overwhelming having 3 adult children living at home who weren’t on board made it hard. Francine was so wonderful and patient with my never ending questions about every food item I picked up. I have learned how to really cook again and all the kids are enjoying the variety and treats I am making and even my adult children have slowly come around, my fussiest son even having seconds sometimes! The most obvious difference everyone in the house can see is how his behaviour changes dramatically after a weekend of a “food free for all”. Thank you doesn’t express the extent of my gratitude for Francine’s help in this journey. I would highly recommend to anyone having trouble with their children’s behaviour to look at diet first, I wish I had.
Fiona Bolin
Mother of 4
Throughout this journey I have been amazed at the nasty ingredients hidden in what I always thought was relatively ‘healthy’ food. I never realized how many hidden ingredients were in certain foods and the negative effect it has had on my children’s health and behaviour. After going additive free, I cant imagine ever going back to consuming additives again, especially after seeing a significant change in my daughters skin and my sons behaviour. I had no idea how much it was affecting my children until we cut them out. With your help and personalised pantry guide it has made shopping a lot easier in an industry that can be very confusing for parents. The food alternatives you have suggested has allowed me to still give my children the foods they love but without the added additives. Thank you Francine for all your help. I will highly recommend you to all!
Colomba Iantelli
Mother of 2

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